Comm 101-framework of semiotics

In chapter 26, Focault is discussed to where he describes that framework and interpretation is required for semiotics.  It discusses how a yellow ribbon is used to symbolize someone waiting for a loved one to return from war or to show support for troops.  Focault thought it was wrong to view signs and symbols seperate from mass media messages.   In fact, I think it is because of mass media that we are able connect strongly with the way signs and symbols are presented.  Just look at some movie posters, book covers, or even some artbooks.  Their are all sorts of symbols that wee see in news reports that leave us with a particular image to connect a certain emotion with. Especially if it is a news story about something tragic.  Have you ever seen a story about someone who was shot, and they conduct the news story about it?  The last shot is usually a shot of the vigil of where they died.  You can't help but feel sorry at least that it happened.