Other stories that we may hear or read about are also framed differently. Newspapers tend to catch our attention with sometimes excited headlines or headlines with a direct intent. Typically they use a person's name to get your attention. Depending on the reputation of that person, the person whose attention this does catch, will think, "what has he done now" or emphatically think "what's going on with him."
Framing not only gets us to prepare specific feelings but it also has the intent to do so.
3 comments:
Thanks for explaining the theory of framing and differentiating it between agenda setting. Because of your detailed explanation, I understand it now.
It seems that framing occurs a lot by media when they set up a story in a certain way, like your example of a robbery. It's all about the community perspective.
A frame is the way media organize issues they cover, and the way audiences interpret what they are provided. Framing can really influence one's opinion of an issue or event, even in an organization.
Like you mentioned, we see that there are those in society – celebrities, stars, the rich- who guide or lead people in lifestyle and living. If we hear something about them, we automatically have opinions about them. If we hear something about Britney Spears lets say, the media is framing us to automatically say "What now?".
I especially agree with the last line in your blog. "Framing not only gets us to prepare specific feelings but it also has the intent to do so." It literally does prepare us, or get us ready for what they want us to feel after reading the artcile or headline. The headlines are very emotive and have direct connections to natural human emotions within all of us. By using certain words, synonyms of these emotions, and people or places that we are familiar with; the author can frame the entire article right in the headline or the very first sentence. It happens so subconciously that we sometimes skip right over the meaning that was given, and just assume that premise as truth and/or fact. If we go into reading something with a specific mindset then our perceptive lens will be focused on those very things that the author wants to bring to the forefront.
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